Why Mahindra Renamed the BE6E to BE6: Legal Controversy and the Indigo Case
The Indian automobile market is no stranger to disputes over branding, and the recent case involving Mahindra’s BE6E electric SUV is the latest example. Renamed BE 6, the vehicle’s new identity comes in the wake of a legal battle with InterGlobe Aviation Ltd., better known as Indigo. The name change has raised eyebrows and questions … Read more